Singer Janelle Monae danced and sang alongside rapper M.I.A. during a performance of “Bad Girls,” even though they were in two completely different sides of the country.
At this New York concert, the crowd wasn’t actually seeing Monae in the flesh. They were watching a hologram, beamed onto the stage with 3D projection mapping technology. Approximately 3,000 miles away, at Quixote Studios in Los Angeles, an M.I.A. hologram entertained an audience during Monae’s “Q.U.E.E.N.”
This isn’t even the first time a hologram has stood in for an unavailable entertainer. In 2012, a holographic Tupac “performed” with Snoop Dogg and Dr. Dre at Coachella in 2012.
As our technology changes, it’s bizarre to consider our changing perceptions of what we consider to be authentic. Would you pay 70 dollars to watch a ‘live concert’ of a hologram? Even if you wouldn’t, I bet the next generation of viewers would be will willing. Will there ever be a point at which the options that seem so authentic will deter individuals from flocking to the arenas entirely?
I could really see this kind of hologram technology being used for this Skype-like communicating and at-home event spectating.
For me personally, there is nothing quite like the experience of a live sporting event. The smell of the ballpark franks, the touch of the wind, and the warmth of the sun on your face. Nothing can replace these kinds of feelings. Not unless it was in some way, the artificial technology could directly influence my mind…?